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The domain embersofalfreton.co.uk has the following on the web page, "Embers are pleased to announce the introduction of Biomass Heating Sales and Installation for which we are approved MCS installers, please click the banner below to take a look at our website which tells you all about the advantages of Biomass Heating Systems." I observed that the website also said " These are just some of the questions that are asked on a daily basis." They also stated " Wood Burning Stove or Multi-Fuel Stove. So what is the difference? One of course burns Wood and the other burns Wood and Coal. Will it work in your home? Let us help you choose." The meta header had Woodburning as the first keyword. This keyword was followed by Multi Fuel, Stoves, and Cleanburn which isn't as important as Woodburning. The other words the site used was Hunter Parkray. Dunsley is also included but will not be seen by search engines.